Mumbai-primarily based Tiny Spoons raised Rs 2 crore from a group of angel buyers which includes Anil Joshi, Managing Partner of Unicorn India Ventures; Paresh Kariya, an early-degree investor in Naaptol; Drums International HNI investor Harsha Vijay, and others.
The startup will use the sparkling funds to launch new flavours and products, improve its distribution and presence in cities like Mumbai, Bengaluru, Delhi-NCR, create emblem and product recognition, and enhance its income crew.
Started in 2018 by way of Dharmesh Ratanghayra, Tiny Spoons specialises in organic baby meals merchandise and sells EU-licensed natural geared up-to-devour fruit and vegetable purees.
While dwelling in Europe, Dharmesh and his spouse Manisha Sharma could without problems supply natural food purees for his or her daughter Nishka. However, on their occasional visits to India, they realised there was a loss of nutritional, wholesome, and natural selections for children.
Dharmesh stated it became a “mix of Swades moment and an possibility to truly make a distinction” that led him to leave his job in December 2016.
He then spent two years journeying natural farmers in India and speaking to dad and mom. Eventually, the duo advanced recipes with the assist of meals technologists in Europe to cater to Indian youngsters.
Tiny Spoons claims that its purees are free of preservatives, artificial flavours, insecticides, and GM elements and not using a delivered sugar, salt or water. They are available smooth to carry pouches and are in two flavours – plum-prune, and blueberry, banana, apple, and strawberry.
“Our food is one hundred percent organized in Europe below the stringent EU-Organic certifications, and our packaging is convenient and BPA-free,” stated Dharmesh.
Tiny Spoons’ purees are available offline as well as on line. It is available at Mothercare, Godrej Nature’s Basket, Food Hall, Namdharis, Le Marche, MK Retail, and other premium retail stores. It is likewise listed on platforms like Amazon, FirstCry, Big Basket, Snapdeal, Flipkart, and many others.
“The entire idea is to interrupt the sample of fussy eating and provide more healthy meals alternatives to toddlers and kids,” stated Dharmesh.
The benefits of natural meals seem like a closed case to many advocates of healthful residing.
To them, those benefits are a logical deduction.
On the other aspect of the fence, critics of this contemporary fitness craze jeer in gleeful mockery.
They try and invalidate such claims, mentioning that traditional meals are simply as healthful.
Who need to we believe?
Since organically grown foods are anywhere from 10 to 30 percent extra luxurious than industrially produced foods, this remember has an impact on all and sundry’s billfold.
After all, why spend the extra dollars if there may be no difference within the quality?
Before we attempt to clear up those bones of competition, let’s first identify what makes food “natural.”
Before 1940, there has been no such component as non-natural meals.
Conversely, maximum food bought in modern supermarkets are non-organic.
So what is the distinction?
Organically grown foods are produced the use of old school farming strategies.
Non-natural ingredients are produced using present day farming strategies.
Of path, now not the whole thing that is modern-day is bad and no longer the entirety this is old fashioned is right.
That said, here are a few variations among those kinds of ingredients:
Organic farmers use herbal fertilizers. Non-natural farmers use chemical fertilizers.
Organic farmers combat weeds using plant-killing compounds generated from the surroundings, in conjunction with crop-rotation, mulch, and tilling. Non-natural farmers use artificial herbicides to eliminate weeds.
Organic farmers use herbal insecticides to fight bugs and disease. Non-natural farmers use artificial pesticides.
Unlike non-natural foods, natural meals merchandise do not include mono sodium glutamate, artificial components and sweeteners, preservatives, processing aids, or brought coloring and flavors.
Of course, coloring and flavors are brought to industrially produced meals to make them look and taste better.
The billion dollar query is: “Are artificial components dangerous?”
Some say yes, a few say no.
Though the USDA concedes that organically grown produce contains substantially much less pesticide residues, they would really like for us to accept as true with that they may be too insignificant to fret over.
Environmentalists contend that organic farming advantages the environment, making a case that this sort of farming conserves our water supply, preserves our soil, and decreases pollutants.