Mumbai-primarily based Tiny Spoons raised Rs 2 crore from a group of angel buyers, including Anil Joshi, Managing Partner of Unicorn India Ventures; Paresh Kariya, an early-degree investor in Naaptol; Drums International HNI investor Harsha Vijay, and others. The startup will use the sparkling funds to launch new flavors and products, improve its distribution and presence in cities like Mumbai, Bengaluru, Delhi-NCR, create emblem and product recognition, and enhance its income crew. In 2018, Dharmesh Ratanghayra, Tiny Spoons specializes in organic baby meals merchandise and sells EU-licensed natural geared up-to-devour fruit and vegetable purees.
While dwelling in Europe, Dharmesh and his spouse Manisha Sharma could supply natural food purees for their daughter Nishka. However, on their occasional visits to India, they realized a loss of nutritional, wholesome, and natural selections for children. Dharmesh stated it became a “mix of Swades moment and a possibility to truly make a distinction” that led him to leave his job in December 2016. He then spent two years journeying to natural farmers in India and speaking to dad and mom. Eventually, the duo advanced recipes with the assist of meals technologists in Europe to cater to Indian youngsters.
Tiny Spoons claims that its purees are free of preservatives, artificial flavors, insecticides, GM elements and not using a delivered sugar, salt, or water. They are smooth to carry pouches and are in two flavors – plum-prune, blueberry, banana, apple, and strawberry. “Our food is one hundred percent organized in Europe below the stringent EU-Organic certifications, and our packaging is convenient and BPA-free,” stated Dharmesh.
Tiny Spoons’ purees are available offline as well as online. It is available at Mothercare, Godrej Nature’s Basket, Food Hall, Namdharis, Le Marche, MK Retail, and other premium retail stores. It is likewise listed on platforms like Amazon, FirstCry, Big Basket, Snapdeal, Flipkart, etc. “The entire idea is to interrupt the sample of fussy eating and provide more healthy meals alternatives to toddlers and kids,” stated Dharmesh.
The benefits of natural meals seem like a closed case to many advocates of healthful residing. To them, those benefits are a logical deduction. On the other aspect of the fence, critics of this contemporary fitness craze jeer in gleeful mockery. They try and invalidate such claims, mentioning that traditional meals are as healthful.
Who needs to believe?
Since organically grown foods are anywhere from 10 to 30 percent extra luxurious than industrially produced foods, this remember impacts all and sundry’s billfold.
After all, why spend the extra dollars if there may be no difference in the quality?
Before we attempt to clear up those bones of competition, let’s first identify what makes food “natural.” Before 1940, there has been no such component as non-natural meals. Conversely, the maximum food bought in modern supermarkets is non-organic.
So what is the distinction?
Organically grown foods have produced the use of old-school farming strategies. Non-natural ingredients are produced using present-day farming strategies. Of path, now not the whole thing that is modern-day is bad and no longer the entirety this old-fashioned is right. That said, here are a few variations among those kinds of ingredients:
Organic farmers use herbal fertilizers. Non-natural farmers use chemical fertilizers. Organic farmers combat weeds using plant-killing compounds generated from the surroundings, in conjunction with crop rotation, mulch and tilling. Non-natural farmers use artificial herbicides to eliminate weeds. Organic farmers use herbal insecticides to fight bugs and disease. Non-natural farmers use artificial pesticides. Unlike non-natural foods, natural meals merchandise does not include monosodium glutamate, artificial components, sweeteners, preservatives, processing aids, or coloring and flavors. Of course, coloring and flavors are brought to industrially produced meals to make them look and taste better.
The billion-dollar query is: “Are artificial components dangerous?”
Some say yes, a few say no. Though the USDA concedes that organically grown produce contains substantially much fewer pesticide residues, they would really like for us to accept as true that they may be too insignificant to fret over.
Environmentalists contend that organic farming advantages the environment, making a case that this sort of farming conserves our water supply, preserves our soil, and decreases pollutants.